DSA Partner GuidesDSA guide

What Is a DSA Loan Partner? Role, Limits and Responsibilities

Learn what a loan DSA does, how referrals and commission work, what Shreeji Finance supports, and why lenders retain every credit decision.


A DSA loan partner is an independent referral and application-support partner, not a lender. The DSA identifies genuine loan or credit-card enquiries, obtains customer consent, helps present accurate information and coordinates the application through an approved channel. The relevant bank, NBFC or card issuer decides eligibility, pricing, sanction, approval, credit limit and disbursal.


What a responsible loan DSA does


A DSA can support the customer journey by:


  1. Understanding the customer's borrowing purpose and preferred product.
  2. Obtaining clear consent before collecting or sharing personal or financial information.
  3. Recording accurate KYC, income, business, vehicle or property information relevant to the enquiry.
  4. Checking current product criteria before choosing a potentially relevant route.
  5. Coordinating lender questions and sharing status without promising an outcome.

A DSA should not approve a case, set a rate, promise a loan amount or present an application as sanctioned.


How Shreeji Finance fits into the journey


Shreeji Finance operates as a DSA/referral partner platform and loan-assistance intermediary. Registration is free. Approved partners can submit eligible enquiries and use the existing portal workflow to view supported application and commission-status information.


Shreeji Finance provides training and support, access to available lender-policy information, case-review assistance and potential lender/product routing based on current criteria and serviceability. RM or support assistance is available where assigned or supported. Final acceptance always remains with the lender.


Products a DSA may work with


Product knowledge matters because each case is different:



How commission works


Commission structure and eligibility can vary by product, lender, case and applicable partner terms. Commission becomes payable according to the applicable Shreeji Finance and lender terms after the relevant bank or lender confirmation. No fixed percentage, release period or payout certainty applies across every case.


PAN-India participation and serviceability


Shreeji Finance supports PAN-India DSA participation and direct-loan assistance. This describes assistance reach, not universal availability. A lender or product may be unavailable in a particular PIN code or for a particular borrower profile.


Frequently Asked Questions


Q: Does Shreeji Finance sanction loans?

A: No. Shreeji Finance is an intermediary. The relevant lender decides eligibility, pricing, sanction, approval and disbursal.


Q: Can a DSA promise approval or a rate?

A: No. A partner may explain available criteria but must not promise approval, pricing, loan amount or timing.


Q: Does Shreeji registration require document uploads?

A: No. Current registration uses information entry and does not require partner onboarding-document uploads.


Q: Is partner registration free?

A: Yes. Shreeji Finance DSA registration is free, but activation and product access remain subject to internal review and applicable terms.


Q: Can a partner work across India?

A: PAN-India participation is supported, while lender and product availability still varies by location, profile, serviceability and current policy.


Review the DSA Partner Program when you are ready to submit your profile.



*Shreeji Finance is a DSA/referral partner platform and loan-assistance intermediary, not a lender. The relevant lender decides eligibility, pricing, sanction, approval, credit limit and disbursal. Product and lender availability varies by location, profile, serviceability and current policy. Commission structure and eligibility vary and become payable only under applicable terms after the relevant bank or lender confirmation; no approval, income or payout should be treated as certain.*

Ready to review partner onboarding?

Read the Shreeji Finance DSA Partner Program page before submitting your profile. Portal access and payout eligibility remain subject to internal review and applicable partner terms.

View DSA Partner Program